Lauren Coyne Photography Logo

Lauren approached me to design her personal logo. She had an idea of using a square format and block type with minimal colours. I started by looking at a range of fonts I thought would be suitable for Lauren's square format idea. However, I needed to speak with her again to really understand what she wanted. 

I looked at her work and noticed she tends to use black and white images. She has used colour at some points, this is a good starting point for thinking of a colour scheme. Black works well for logos, as it can be applied to a lot of different things. Some colour within it will make the logo pop and suggest that she doesn't just do black and white photography. 

Airplane Font

Vevey Font

Onramp Font

Helvetica Font

The typeface experiments came from her idea of using a block, angular shape typeface to match the the square format idea she had. Using a typeface with angles and straight lines will work better when the main logo shape has been created. 

Talking with her again proved to be very useful, because she did have a proper idea in her head. She wanted to use the square format with her initials, L J C, and make it look like a camera.

Lauren was really easy to work with because she was able to show me her idea and just really needed me to make it. 

After she sketched her idea out it was easy to recreate this digitally.

I used this soviet typeface to practise this idea, but thought drawing out boxes would be a lot easier and clearer to work it all out.

These are the quick boxes I drew so I could understand and work out what the shapes have to look like, to make it look like a camera as well as L and C. We decided to not include the J because there was no need to.

I drew the L and C, the C being backward so it could create the camera shape. Repeated the same shape and made smaller to suggest the lense of the camera. 

I decided to join the the lines up on the outside. There's no need for her initials twice on the same logo. Joining the lines up meant that the camera shape was more obvious. It also simplified the logo, making it clearer and easier to understand.

Once this shape was fully worked out, it was a case of drawing it properly and finalising it. Adding the colour was just to give the logo another level. For the viewer it adds some detail to look at - similar to her work.

The Final Logo 

She applied the logo to business cards and website she designed herself. I created a letter head for CV's, letters and any bookings she will have. This creates a solid self promotion pack she needed.