Elmwood came in for a good chat about what they do, which was really interesting. They're a good design studio that create really interesting pieces of work. It was good to hear from an ex student as well and learn how she was doing with life after uni.
They set us on a one hour brief where we had to brand something.
In groups, we were given the 'Lawnmower Museum, Garden Machinery from 200 year'.
We needed to come up with a name, a look and tone of voice.
At first we thought it was a really boring topic to try and brand.
We thought of alot of tag lines and ideas -
'cutting the edge of history'
'cutting edge technology'
'cutting grass technology'
We then realised we need to think logically about it, think about tone of voice, look and name.
Tone of voice - serious, educational, informative
Look - old, vintage - old machines have more detail
Name - Lawnmower Museum, 200 years of cutting edge machinery
We then discussed with Elmwood our ideas and it was said we should think about getting different people interested in the museum rather who we thought would like it.
We then thought of a new idea
Name - GRASS - cutting edge history
- the name sounds a bit more cool and may bring younger people in
Logo - Using the patterns that lawnmowers leave on the grass, layering them up to create a geometric design with detailed flowers, showing the old history and new audience we're trying to get in.
Tone of voice - Fun and informative, engaging and interactive
Demo - We want to have a lot to do in the museum, so with live demos like bush sculpting, how to cut grass, make you're own bouquet.
Story of the brand - we want to get people involved in gardening and making things beautiful with everday tools.
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