In order to create and design a brand, we need to think about why we are creating it in the first place. My friend Rena who a student on Graphics at Leeds Uni and I want to create a hot dog food place. So we need to think of how to fully brand it appropriately.
We came up with the name Top Dogs because thats what we are selling. Topped, in this case with pizza type toppings on hotdogs.
Brand Story -
We want to create a food stall, most likely on wheels. We want to be easily accessible for the customers. Cheap and filling fast food, mixing hot dogs with pizzas.
Who?
Audience -
We want to aim this company towards the young foodie type people. Young professionals with disposable income to spend on these hot dogs.
The night life is very good in Leeds, where the company will start. A lot of people get hungry after a night of dancing and drinking, so being around the hot spots would be beneficial for the company.
What?
What are we selling -
High quality, big hot dogs with pizza toppings. This makes for amazing indulgent food that is filling and fairly priced.
When?
The food place will be open doing best times for eating. Lunch time, in and around the city, and late night from 10-4/5 in the morning for the drunk and hungry people.
Where?
Leeds city centre is where it will begin. If it turns out to be successful and popular it can expand and move further around Leeds. Hyde park and Headingley are good place to move to, due to students etc.
How?
The food place will be most likely be a converted four wheel vehicle, possibly an old ice cream van, horse box or something similar. This is because it will be cheap and we are able to completely decorate it with the brand in mind.
Tone of voice?
This is a young company aiming indulgent food to young people. The brand will fun, energetic and cool. It must look high end and well designed in order to build up hype and publicity.
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