Charlotte Connerty Logo Evaluation

This was the second branding brief I worked on for a student. It was a bit difficult to work on because Charlotte wasn't explaining her idea very well and I was a bit confused for a while. I also don't really like the logo she went with very much. The idea with the circle being empty and the text being on the outside so she could write a message or personalise it in a way when handing her business card over wasn't picked up but I think it was a better design. It gave her a business card that would be memorable or at least someone might of thought 'that's different'. It was a good learning curve to work with a client, give them a lot of options and get have a happy client. She came back to me for a poster which I really enjoyed doing, because that was when I was at placement relearning the importance of type hierarchy. I feel like the poster benefitted because of this.