TopDogs New Logo Ideas

From the crit it was made clear that a new logo was needed. The logo already designed didn't communicate the message of a food company which meant the whole campaign and brand identity wasn't working.

The logo had to communicate food and our USP of the combination of pizza toppings and hotdogs. I began sketching up quick ideas of how to show this.

I went back after the crit to sit down and refine some ideas. 

These sketches are of an idea to use the hot dog as the crust of the pizza slice and the pizza be visible too.

This idea is drawing a pile of melty beautiful toppings on top of the hotdog.

This idea is using the crust of the pizza slice which is on top of the hotdog, as the other hotdog bun.