After changing the colour of the brand, redesigning the menu wasn't too difficult. I swapped out the colour and added prices. I then changed the type to brown so it would work with the brand identity and work better with the watermark logo. On the front of the meny is na image of one of the hotdogs, so the customer can visualise the menu. I've used the darker brown on the front because it suited the image more and matched the £4 offer on the back. At this point the menu is A4, with all the information on one side and the logo on the back.
I thought about how this menu is being distributed. I want to be able to hand out menus around town like flyers, so using a tri fold format. This works a lot better because when it is folded up, it is hand sized making it easier to receive.
The tri fold also allows to separate the information. On the inside is all the food we offer, all the different types of hotdogs, extra and sides. On the outside is a cover photo, a special deal, and drinks. The watermark makes a lot more sense now because the logo is on the front and subtly on the back.
No comments:
Post a Comment