I knew I had to change the logo in order to change the whole colour. If the logo was still block pink behind it, I don't think it would of gone with the whole new aesthetic, of white, lined pink, clean and fresh. So I experimented with colours from the range, but decided using the pink line will work the best.
The target audience hasn't changed although the logo on its own looks feminine.
I swapped the colours around so the overall
brand was more subtle and easier on the eye. The line drawing of the dog became
a pink outline drawing, on white background. This gave it a cleaner feel to the
brand as well. The type was changed to the same pink as well, so it was
matching and kept together. The shape was now lost because it was a on white
background but it still worked. This is because I wasn’t planning on using real
images on the posters I wanted to use the logo and illustrations. With the new
logo, I waned to make simple, well designed posters. However, when I went on my
placement at Everything. Different, I learned in order to advertise a new
business you have to be quite informative.
With the colour change I applied it to all
the printed material I had designed. Posters, Flyers, Business cards, Menu.
I applied the identity to the drawing of a
van, so there was context to these designs. However I was stuck with colour again because
once putting this all together, the menu and van really looked like ice cream
parlour.
The white and the pink, in the way I was
using it, did look good but had the possibility of looking like a different
business.
New experiments with the use of pink and black on flyers and posters.
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