TopDog's Illustrations

The Illustrations were one of the first things to be  designed, after the logo. Doing it this way helped create a colour scheme for the identity. 

The illustrations were for an idea for one of the posters, where image does the talking rather than using a lot of words. They can also be used for other printed material such as the greaseproof wrap the hotdogs will be sold in. 

Using illustrations like this keeps the identity of the brand together and of the same look. The use of illustrations is important because it will appeal to our younger, student audience rather than a lot of words on a poster. 

I used an image of a hotdog to draw over. It was a case of picking the right colour pink, the pink from the logo was going to be used.

This was an idea to not use the black outline, so the hotdog would melt into the background of the poster if the same colour pink was used. Decided to use the outline so it was easier to see. Using a black outline tied the typeface and staffy drawing in with these illustrations. 

Taking the colour out gave me the idea to take it out for the wrap, repeat pattern I want to make. 

I decided to use the same pink for the pepperoni rather than a more realistic colour. This is so the colours all match the logo and a clear brand idenitity is created.

Illustration is key in the brand because the company is aiming for all eaters, but more the younger audience. Student age, who would be out drinking of a night and fancy a good bit of food to have before home. So using illustration was a tool to communicate the point of the poster/advert without words.

I drew a pizza slice and a hotdog for the poster. The idea for the poster was to have the equation, pizza + hotdog = TopDog. However, it was clear that wasn’t going to work because it wasn’t obvious that’s what it was saying. It could of being saying pizza and hotdog equals TopDogs, which misleads the customer about the company.