TopDogs Evaluation

This brief was an idea my friend Rena and I had over a year ago. So I thought I'd use it in this module and create something for it. I really enjoyed this brief because I like giving identities to brands and with this one I was totally in control. It was incredibly useful showing my work to Ian from my placement at Everything.Different. This is because he reminded me all about designing for the general public. I think I've been stuck in a design vacuum and forgotten sometimes designs can't be subtle. I relearned the importance of type hierarchy and making sure the necessary information is on the appropriate things. I feel like I pushed this brief as far as I could for the time being and I'm happy with all the outcomes.