I took the drawing of the ingredients on top of the hotdog and redrew it with the kind of look I had in mind. I think thin stokes look good for a logo because they can be downsized and stay the same. It makes the whole logo clearer. I redrew the ingredients, with a single stroke. The tomatoes are probably my favourite part, because it is just the line suggesting the tomato. I think overall you can understand what's going on in the logo.
I added the colour scheme I'd been working with. I changed the pink to a lighter and more digestible shade. The yellow suggest the cheese, the red is the tomatoes, mushrooms are a darker brown and the green circles are olives. The hotdog is block colour so that the viewer can see it properly. It needs to still be visible because the hotdog and then ingredients are equally important.
The new colours from the ingredients develop a good colour scheme for the new printed material. The whole campaign needs to be redesigned in order to fit in with the new logo. The illustration needs the name and a tagline with it.
I decided to keep the typeface, Blanch, because it looked good and worked well with the tone of the company. The tagline was introduced so that the logo itself can advertise the company. The public will be able to understand what we are selling, they can see pizza toppings, on a hotdog and we're telling them that they're 'the finest pizza topped hotdogs'.
The new typeface is SignPainter and works well against the uppercase main font. It also suggests that our products are of high quality.
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