I drew around a puppy photo of a famous
blue staffy called Ramsay. This was because the name was TopDogs and the
drawing gave the brand a mascot and a well rounded logo.
Using a mascot like a dog was an idea to create interest and publicity in a cool way - trying to hipster and subtle.
I looked at different shapes to try and
lock in the Logo to one specific shape. Putting it within a shape makes it
easily useable on many different platforms, there will be a lot to brand within
TopDogs. Such as, greaseproof wrap they hotdogs come in, the cups, tissues –
everything the customer will interact with needs branded so it extends the
customer experience.
No comments:
Post a Comment